VENTURE
Identity, Branding, and UX/UI DesignConcept identity system and app UX/UI for Venture, an outdoor gear supply store for people who want to experience a broad life of outdoor exploration and adventure, in the highest quality gear possible. Venture’s target demographic is men and women in their early 20’s to mid 40’s, living in the Northeast US region. Ideally, they identify as nature loving, habitat conserving, adrenaline seeking people. Folks who try to live a healthy and environmentally conscious lifestyle, and who make life choices based on preserving Mother Nature.
Spring 2020
The Logo
Key descriptors for the tone of the logo include earthy, adventurous, natural, welcoming, and overall something that displays a sense of community, and outdoor spirit. This is acheived by the use of three abstract shapes which communicate a range of imagery and meanings. One could interpret them as magnificent mountain peaks, a tent staked up in the wilderness, a North pointing compass, or even more personally as an individual basking in the glory of the great outdoors.
The Typography
The main type is a welcoming earthy orange set in a bold lowecase sans-serif, which personifies adventure and captures the fun wonderous spirit of Venture’s retail space. It is coupled with a bold, sans-serif typeface in deep forest green to round out the whole design.
Color Palette
Colors include earthy tones of green, yellow, and orange in reference to nature, and to support the idea of outdoor exploration and adventure.
Colors include earthy tones of green, yellow, and orange in reference to nature, and to support the idea of outdoor exploration and adventure.
Branding
Venture’s logo can be adapted and applied to natural wood cut signage, upcycled tote bags with different natural themes for shopping, and many more retail assets to communicate the brand’s love of the environment and their promise to deliver only the highest quality outdoor gear.
Venture’s logo can be adapted and applied to natural wood cut signage, upcycled tote bags with different natural themes for shopping, and many more retail assets to communicate the brand’s love of the environment and their promise to deliver only the highest quality outdoor gear.
UX/UI for Venture App
In the spirit of outdoor exploration, Venture’s “Adventure Map” section of their app provides a unique way for users to discover where their favorite activities are located around them. This feature of the app displays everything from hiking trails and campgrounds, to snowboarding slopes, to biking paths, and any other outdoor recreational hotspot that interests the user on an interactive map. This provides Venture with a competative edge, by offering users an easy way to find spots where they can put their new outdoor gear to the test. Below is a recording of the prototyped app. In addition, these are the icons designed to fit the look and feel of both Venture, and their app.
In the spirit of outdoor exploration, Venture’s “Adventure Map” section of their app provides a unique way for users to discover where their favorite activities are located around them. This feature of the app displays everything from hiking trails and campgrounds, to snowboarding slopes, to biking paths, and any other outdoor recreational hotspot that interests the user on an interactive map. This provides Venture with a competative edge, by offering users an easy way to find spots where they can put their new outdoor gear to the test. Below is a recording of the prototyped app. In addition, these are the icons designed to fit the look and feel of both Venture, and their app.
Zachary Bard — Portfolio 2021