YOUR COMMODITY AT THEIR COST

Social Cause Campaign for Target and World Wildlife Fund

A concept campaign designed to raise awareness to the issue of worldwide illegal poaching of animals, and to put an end to animal based commodities. The campaign’s visual assets are comprised of multiple fragment-style posters, bright buttons, and digital website banners for partnered companies. #AtTheirCost appears on the posters, pins, and website banners to help this social cause campaign gain traction on social media. The assets express a direct message. Globally, the commodities that we buy are made at the cost of innocent animals. Although animal based commodities are mostly outlawed in the US, illegal global trade and manufacturing continues worldwide. Harvesting animal parts to be used for commodities is a dark subject matter. The campaign communicates this subject visually, by depicting disfigured animals, but in a capacity that is safe for public viewing and tasteful for the brands and organizations sponsoring the campaign. I also outfitted the campaign with custom bold typography, and planes of bright color which match the natural aesthetic of each animal. 

Spring 2020