Zachary Bard Portfolio

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	<title>Zachary Bard Portfolio</title>
	<link>https://zacharybard.cargo.site</link>
	<description>Zachary Bard Portfolio</description>
	<pubDate>Sun, 10 Jan 2021 20:46:24 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://zacharybard.cargo.site/Home</link>

		<pubDate>Sat, 26 Dec 2020 21:33:18 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Home</guid>

		<description>
	

Hello! I’m Zachary Bard.
I’m a graphic designer and photographer from NJ. Below are a selection of my projects.


&#60;img width="2269" height="1811" width_o="2269" height_o="1811" data-src="https://freight.cargo.site/t/original/i/7b3cd175d6e0584def9a23b3bbfdb611cf99a0b4bf4285972463c22bc547c803/one-less-addiction-thumbnail.JPG" data-mid="94332662" border="0"  src="https://freight.cargo.site/w/1000/i/7b3cd175d6e0584def9a23b3bbfdb611cf99a0b4bf4285972463c22bc547c803/one-less-addiction-thumbnail.JPG" /&#62;

	
Featured Project:&#38;nbsp;One Less Addiction

One Less Addiction is an iPhone notification center redesign, and my senior capstone project. My thesis for this project is to give users a more organized notification center which is designed to reduce nomophobia (smartphone addiction), while also allowing users to prioritize, arrange, and manage their notifications in the most efficient way possible, all while helping people connect with their technology in a healthier way. 


You can read much more in my case study here.


Related project: Who knew it would get this bad?


Fall 2020


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		<title>Philadelphia Weekly</title>
				
		<link>https://zacharybard.cargo.site/Philadelphia-Weekly</link>

		<pubDate>Wed, 06 Jan 2021 18:19:37 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Philadelphia-Weekly</guid>

		<description>
	

PHILADELPHIA WEEKLY

Designs from my Internship


The following is a snapshot of the work I’ve created as the graphic design intern for Philadelphia Weekly, the city’s leading alternative news source covering current affairs, city life, and culture. The following displays editorial designs, instagram ads, and merchandise design.

May 2019 - Present


&#60;img width="2550" height="2550" width_o="2550" height_o="2550" data-src="https://freight.cargo.site/t/original/i/a1912f3ddcfb0b63c59093624e14ccb0336ec17f2747769a0b0a94b02305c93a/pw-product-photo-COMPRESSED.gif" data-mid="94510843" border="0"  src="https://freight.cargo.site/w/1000/i/a1912f3ddcfb0b63c59093624e14ccb0336ec17f2747769a0b0a94b02305c93a/pw-product-photo-COMPRESSED.gif" /&#62;


Editorial DesignsEach week I design all elements of the layout for every editorial spread printed 
in the paper. As part of my job, I must create visually captivating designs to showcase the writers’ stories, while adhering to PW’s brand guidlines and stylebook to preserve their unique aesthetic and visual tone.

	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/0a1859ef346c7cee7c51d40850d54e317dddd39bd0ed1b02b7ca692483f4fac3/img_7409.jpg" data-mid="94527394" border="0"  src="https://freight.cargo.site/w/1000/i/0a1859ef346c7cee7c51d40850d54e317dddd39bd0ed1b02b7ca692483f4fac3/img_7409.jpg" /&#62;


&#60;img width="3900" height="2550" width_o="3900" height_o="2550" data-src="https://freight.cargo.site/t/original/i/e97a2cab41596bb434719b2114ef01d128078463516ef3352ec781953f434d95/july-9-16.png" data-mid="94437213" border="0"  src="https://freight.cargo.site/w/1000/i/e97a2cab41596bb434719b2114ef01d128078463516ef3352ec781953f434d95/july-9-16.png" /&#62;

	
Philadelphia Weekly
July 2 - 9, 2020


Philadelphia Weekly

July 23 - 30, 2020


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Philadelphia Weekly 
July 30 - 

August 6, 2020


Philadelphia Weekly
August 13 - 20, 2020


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Philadelphia Weekly 
August 20&#38;nbsp;- 27, 2020


Philadelphia Weekly 
August 27- September 3, 2020


&#60;img width="3900" height="2550" width_o="3900" height_o="2550" data-src="https://freight.cargo.site/t/original/i/0961d6a9983188a11cbf35898d08effc4a811b8335185b785207d24279f99b2d/aug-27-3.png" data-mid="94441316" border="0"  src="https://freight.cargo.site/w/1000/i/0961d6a9983188a11cbf35898d08effc4a811b8335185b785207d24279f99b2d/aug-27-3.png" /&#62;


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Philadelphia Weekly
 September 10 - 17, 2020


Philadelphia Weekly 
November 12 - 19, 2020


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Philadelphia Weekly
 October 8 - 15, 2020


Merchandise and Advertising DesignCreated visual identity elements such as merchandise and Instagram ads for the launch of a new subscriber based platform, AltPhilly.


&#60;img width="5040" height="4680" width_o="5040" height_o="4680" data-src="https://freight.cargo.site/t/original/i/044937791c6e5f506ce44c1153ac6b4d60116035b0b4bca1ee4fedb193e6b2ab/hupster-ben-tshirt.png" data-mid="94520038" border="0"  src="https://freight.cargo.site/w/1000/i/044937791c6e5f506ce44c1153ac6b4d60116035b0b4bca1ee4fedb193e6b2ab/hupster-ben-tshirt.png" /&#62;
&#60;img width="5040" height="4680" width_o="5040" height_o="4680" data-src="https://freight.cargo.site/t/original/i/e7b72a59998b51587a6064b3ef19aa3e99bce19f853c31bb091a2a5a43aa44e1/skyline-tshirt.png" data-mid="94520634" border="0"  src="https://freight.cargo.site/w/1000/i/e7b72a59998b51587a6064b3ef19aa3e99bce19f853c31bb091a2a5a43aa44e1/skyline-tshirt.png" /&#62;
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&#60;img width="6000" height="5048" width_o="6000" height_o="5048" data-src="https://freight.cargo.site/t/original/i/087af4511e93ef3f73b0b6cb7382e02bf1cd5dbf8edb51ead048cfe583319ffd/altphilly-insta-ads.png" data-mid="94521760" border="0"  src="https://freight.cargo.site/w/1000/i/087af4511e93ef3f73b0b6cb7382e02bf1cd5dbf8edb51ead048cfe583319ffd/altphilly-insta-ads.png" /&#62;


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	<item>
		<title>Editorial Design</title>
				
		<link>https://zacharybard.cargo.site/Editorial-Design</link>

		<pubDate>Wed, 06 Jan 2021 23:37:06 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Editorial-Design</guid>

		<description>
	

EDITORIAL DESIGNWho knew it would get this bad?


This editorial story design was the first step in beginning my senior capstone project, One Less Addiction. The purpose for this stage in the project was to synthesis all of my initial research and findings into a creativly written and designed narrative, following the style of a magazine publication where it could realisticly be found. I chose Wired due to my topic’s focus on 
emerging technology and its affect on collective culture.


Fall 2020


&#60;img width="4800" height="3300" width_o="4800" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7bb28646c444a3dbcd4e87efb1445af976490b58d77cc350426c21a33093bb10/narrative-design-thumbnail.png" data-mid="94223506" border="0"  src="https://freight.cargo.site/w/1000/i/7bb28646c444a3dbcd4e87efb1445af976490b58d77cc350426c21a33093bb10/narrative-design-thumbnail.png" /&#62;


&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec9abb3144a113fb10800e2903bb56c2f381a01fd623a8d6baf0518e3f512198/spread-1.png" data-mid="94212080" border="0"  src="https://freight.cargo.site/w/1000/i/ec9abb3144a113fb10800e2903bb56c2f381a01fd623a8d6baf0518e3f512198/spread-1.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/21ed4777b3cbb44e4f9e0cb3387f220ada84e470c15ddc4470e5ed63d84b14a7/spread-2.png" data-mid="94213020" border="0"  src="https://freight.cargo.site/w/1000/i/21ed4777b3cbb44e4f9e0cb3387f220ada84e470c15ddc4470e5ed63d84b14a7/spread-2.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/688e59e1014eafd0c8db9869a39fdfe6e58ec65db72ac9caa804a32a6770b399/spread-3.png" data-mid="94219902" border="0"  src="https://freight.cargo.site/w/1000/i/688e59e1014eafd0c8db9869a39fdfe6e58ec65db72ac9caa804a32a6770b399/spread-3.png" /&#62;
</description>
		
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	<item>
		<title>Brain Damage Hot Sauce</title>
				
		<link>https://zacharybard.cargo.site/Brain-Damage-Hot-Sauce</link>

		<pubDate>Sun, 27 Dec 2020 00:25:40 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Brain-Damage-Hot-Sauce</guid>

		<description>
	

BRAIN DAMAGE

Novelty Habanero Hot Sauce


Concept design for Brain Damage, a 2,000,000 scoville level novelty hot sauce. The bold name is paired with an equally striking graphic, adorned with a distressed vintage texture to communicate a classic aesthetic. The color palette was sourced from the colors of actual habanero peppers.

Fall 2019


&#60;img width="8081" height="11695" width_o="8081" height_o="11695" data-src="https://freight.cargo.site/t/original/i/b61539a40e266f3f4b7f884bbe410aa44c952ab21a8cf70491afa8f71950e08c/front-isolated-2-01.png" data-mid="93189807" border="0"  src="https://freight.cargo.site/w/1000/i/b61539a40e266f3f4b7f884bbe410aa44c952ab21a8cf70491afa8f71950e08c/front-isolated-2-01.png" /&#62;


&#60;img width="2048" height="1538" width_o="2048" height_o="1538" data-src="https://freight.cargo.site/t/original/i/05bb485e2f43c31c5f14b90af9a611d61cee20443bd72359162e4723e253ed0e/P1030504-4.jpg" data-mid="94855730" border="0"  src="https://freight.cargo.site/w/1000/i/05bb485e2f43c31c5f14b90af9a611d61cee20443bd72359162e4723e253ed0e/P1030504-4.jpg" /&#62;
&#60;img width="4502" height="3381" width_o="4502" height_o="3381" data-src="https://freight.cargo.site/t/original/i/ba3b34fae949a03094fc34d4f35cb12bfd88384b8b2dc9f298021a988baa49c9/Hot-Sauce-Front-1.jpg" data-mid="93136476" border="0"  src="https://freight.cargo.site/w/1000/i/ba3b34fae949a03094fc34d4f35cb12bfd88384b8b2dc9f298021a988baa49c9/Hot-Sauce-Front-1.jpg" /&#62;
&#60;img width="3908" height="1696" width_o="3908" height_o="1696" data-src="https://freight.cargo.site/t/original/i/0736de63aea3684cd93eea0f8293c80532cccea24e10c0a5ba85ae9f3dcc1ad3/Hot-Sauce-Front-3.jpg" data-mid="93186933" border="0"  src="https://freight.cargo.site/w/1000/i/0736de63aea3684cd93eea0f8293c80532cccea24e10c0a5ba85ae9f3dcc1ad3/Hot-Sauce-Front-3.jpg" /&#62;
&#60;img width="3859" height="3315" width_o="3859" height_o="3315" data-src="https://freight.cargo.site/t/original/i/a556a68e64cfe21439bb82445e5876cc9c10f106001b62d51e9b8bcc0eb3c752/Hot-Sauce-Front-2.jpg" data-mid="93186932" border="0"  src="https://freight.cargo.site/w/1000/i/a556a68e64cfe21439bb82445e5876cc9c10f106001b62d51e9b8bcc0eb3c752/Hot-Sauce-Front-2.jpg" /&#62;
&#60;img width="3452" height="3136" width_o="3452" height_o="3136" data-src="https://freight.cargo.site/t/original/i/42ca0143e2e15f99e63e84caa599ce0239630f1267d426b17d392db37170b05d/Hot-Sauce-Steam.jpg" data-mid="93186935" border="0"  src="https://freight.cargo.site/w/1000/i/42ca0143e2e15f99e63e84caa599ce0239630f1267d426b17d392db37170b05d/Hot-Sauce-Steam.jpg" /&#62;
&#60;img width="4592" height="3448" width_o="4592" height_o="3448" data-src="https://freight.cargo.site/t/original/i/8105472d24ba19debb3b8c094bf8de13efab5e7ba1526d08601176c8e9fca90d/Hot-Sauce-Jaw.jpg" data-mid="93186934" border="0"  src="https://freight.cargo.site/w/1000/i/8105472d24ba19debb3b8c094bf8de13efab5e7ba1526d08601176c8e9fca90d/Hot-Sauce-Jaw.jpg" /&#62;
&#60;img width="4476" height="1832" width_o="4476" height_o="1832" data-src="https://freight.cargo.site/t/original/i/7df38da6437f7cceb81e8b7ea24d6ea651d111af223c0f4bb11e78495bb6bb31/Hot-Sauce-Brain.jpg" data-mid="93186931" border="0"  src="https://freight.cargo.site/w/1000/i/7df38da6437f7cceb81e8b7ea24d6ea651d111af223c0f4bb11e78495bb6bb31/Hot-Sauce-Brain.jpg" /&#62;
&#60;img width="4412" height="3312" width_o="4412" height_o="3312" data-src="https://freight.cargo.site/t/original/i/bc49cd358c8e6bc03a8ffb0ae85b096b3e249966c7cf52050afb3b3d3a45ba01/Hot-Sauce-Back-1.jpg" data-mid="93186925" border="0"  src="https://freight.cargo.site/w/1000/i/bc49cd358c8e6bc03a8ffb0ae85b096b3e249966c7cf52050afb3b3d3a45ba01/Hot-Sauce-Back-1.jpg" /&#62;


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	<item>
		<title>Xeno-Type Modular Typeface</title>
				
		<link>https://zacharybard.cargo.site/Xeno-Type-Modular-Typeface</link>

		<pubDate>Thu, 07 Jan 2021 17:22:03 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Xeno-Type-Modular-Typeface</guid>

		<description>
	

XENO-TYPEModular Typeface Design


Xeno-Type is the name of a custom modular typeface designed and applied to a type driven poster. In an effort to

showcase the typeface’s more alien-like forms and qualities, 

it seemed fitting to use Xeno-Type to sponsor a lecture series about exposing recently discovered alien technology.


Fall 2020


&#60;img width="14086" height="8123" width_o="14086" height_o="8123" data-src="https://freight.cargo.site/t/original/i/4195d4da6865d723f935a634ecdee065276022aeb13d997037392aabda1d8e98/modular-typeface-full-alphabet-11-11.jpg" data-mid="94307817" border="0"  src="https://freight.cargo.site/w/1000/i/4195d4da6865d723f935a634ecdee065276022aeb13d997037392aabda1d8e98/modular-typeface-full-alphabet-11-11.jpg" /&#62;

	
The Typeface
This unique design carries an aesthetic of foreign symbols, yet feels familiar at the same time. To me, Xeno-Type feels
close and understandable, but given the right context in a composition, can feel like a way to
communicate with extraterrestrial life.


A grid of 90 degree squares and circles was used to construct the typeface.
	&#60;img width="10768" height="1505" width_o="10768" height_o="1505" data-src="https://freight.cargo.site/t/original/i/8d84c6bc50aae4c6871542578a6b22f9250cabe363e1d0f272d171afe1e7ebee/modular-typeface-grid-13.jpg" data-mid="94310778" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8d84c6bc50aae4c6871542578a6b22f9250cabe363e1d0f272d171afe1e7ebee/modular-typeface-grid-13.jpg" /&#62;

	
&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/6d3d9462026b1e0dfdbaa00b534c79b56f64db85ad771af3e3aca54d9b85c9c6/type-poster-mockup.png" data-mid="94315060" border="0"  src="https://freight.cargo.site/w/1000/i/6d3d9462026b1e0dfdbaa00b534c79b56f64db85ad771af3e3aca54d9b85c9c6/type-poster-mockup.png" /&#62;

	
The Poster
Given the revealing and incriminating nature of the poster, I wanted it to look like someone discovered a beaten-up, and secretive redacted government file, which was attempting to hide the truth from the public with a bureaucratic sloppy marker. 


</description>
		
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	<item>
		<title>Your Commodity at their Cost</title>
				
		<link>https://zacharybard.cargo.site/Your-Commodity-at-their-Cost</link>

		<pubDate>Tue, 05 Jan 2021 23:55:02 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Your-Commodity-at-their-Cost</guid>

		<description>
	YOUR COMMODITY AT THEIR COST


Social Cause Campaign for Target and World Wildlife Fund
A concept campaign designed to raise awareness to the issue of worldwide illegal poaching of animals, and to put an end to animal based commodities. The campaign’s visual assets are comprised of multiple fragment-style posters, bright buttons, and digital website banners for partnered companies. #AtTheirCost appears on the posters, pins, and website banners to help this social cause campaign gain traction on social media. The assets express a direct message. Globally, the commodities that we buy are made at the cost of innocent animals. Although animal based
commodities are mostly outlawed in the US, illegal global trade and manufacturing continues worldwide. Harvesting animal parts to be used for commodities is a dark subject matter. The campaign communicates this subject visually, by depicting
disfigured animals, but in a capacity that is safe for public viewing and tasteful for the brands and organizations sponsoring the campaign. I also outfitted the campaign with custom bold typography, and planes of bright color which match the natural aesthetic of each animal.&#38;nbsp;

Spring 2020


&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/5c28d34c263a87f905909b15a31ae6d01d95294b804260e594af6f3084ba43df/social-cause-campaign-thumbnail-not-looped-min-1.gif" data-mid="94326974" border="0"  src="https://freight.cargo.site/w/1000/i/5c28d34c263a87f905909b15a31ae6d01d95294b804260e594af6f3084ba43df/social-cause-campaign-thumbnail-not-looped-min-1.gif" /&#62;


&#60;img width="3900" height="2600" width_o="3900" height_o="2600" data-src="https://freight.cargo.site/t/original/i/0c9bb2eb0f56d38476327091dd1b456814433aec6d33f44274eb6578fed34898/social-cause-thumbnail.jpg" data-mid="94169008" border="0"  src="https://freight.cargo.site/w/1000/i/0c9bb2eb0f56d38476327091dd1b456814433aec6d33f44274eb6578fed34898/social-cause-thumbnail.jpg" /&#62;


&#60;img width="5500" height="3500" width_o="5500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/be45254e64976922d6e3e4a7edd2cca926a4d21ec6c787613d4ae211b347f9af/social-cause-website-1.png" data-mid="94172061" border="0"  src="https://freight.cargo.site/w/1000/i/be45254e64976922d6e3e4a7edd2cca926a4d21ec6c787613d4ae211b347f9af/social-cause-website-1.png" /&#62;
&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/a2fd4ee4c41b24ca068e571c18c3e0d26ab5011dd61e35b3c8210359178e57ea/social-cause-individual-poster-1.png" data-mid="94167535" border="0"  src="https://freight.cargo.site/w/1000/i/a2fd4ee4c41b24ca068e571c18c3e0d26ab5011dd61e35b3c8210359178e57ea/social-cause-individual-poster-1.png" /&#62;
&#60;img width="7000" height="5000" width_o="7000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/b79f011424da21935e10ae4f88f70301c919f5b19dda7b38b7e00d37db121dee/button-1.png" data-mid="94169827" border="0"  src="https://freight.cargo.site/w/1000/i/b79f011424da21935e10ae4f88f70301c919f5b19dda7b38b7e00d37db121dee/button-1.png" /&#62;


&#60;img width="7000" height="4759" width_o="7000" height_o="4759" data-src="https://freight.cargo.site/t/original/i/1fba6c9be0e269d6f81bf0e3559e87ec865578911ddb4f5bbc1545264e1e9117/button-2.png" data-mid="94173412" border="0"  src="https://freight.cargo.site/w/1000/i/1fba6c9be0e269d6f81bf0e3559e87ec865578911ddb4f5bbc1545264e1e9117/button-2.png" /&#62;
&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/149ff551dfda9964f092a6e5d8e3bfd53a7f07c2ddcf00e3848e93f083fefbb7/social-cause-individual-poster-2.png" data-mid="94167536" border="0"  src="https://freight.cargo.site/w/1000/i/149ff551dfda9964f092a6e5d8e3bfd53a7f07c2ddcf00e3848e93f083fefbb7/social-cause-individual-poster-2.png" /&#62;
&#60;img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/680e5c5faf54e2d5e63394ba89b4401c5fd960cb59b575a8dad26db6fbd82442/social-cause-website-2.png" data-mid="94174332" border="0"  src="https://freight.cargo.site/w/1000/i/680e5c5faf54e2d5e63394ba89b4401c5fd960cb59b575a8dad26db6fbd82442/social-cause-website-2.png" /&#62;


&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/0076c935f36b96332cb74836a7b8db2a08e3a707a04e7e0e92ea3e3aa239e063/social-cause-individual-poster-3.png" data-mid="94167537" border="0"  src="https://freight.cargo.site/w/1000/i/0076c935f36b96332cb74836a7b8db2a08e3a707a04e7e0e92ea3e3aa239e063/social-cause-individual-poster-3.png" /&#62;
&#60;img width="6843" height="4198" width_o="6843" height_o="4198" data-src="https://freight.cargo.site/t/original/i/8b4f853d047ae38a78c1f9128ed6b859f1d9dbd6332a2a142077f8af224c00b9/social-cause-website-3.png" data-mid="94178170" border="0"  src="https://freight.cargo.site/w/1000/i/8b4f853d047ae38a78c1f9128ed6b859f1d9dbd6332a2a142077f8af224c00b9/social-cause-website-3.png" /&#62;
&#60;img width="7000" height="5000" width_o="7000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/0a0442c4d71752238000a38027cb588511c5451b1648572f6573f73944855b07/button-3.png" data-mid="94177584" border="0"  src="https://freight.cargo.site/w/1000/i/0a0442c4d71752238000a38027cb588511c5451b1648572f6573f73944855b07/button-3.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>United Airlines</title>
				
		<link>https://zacharybard.cargo.site/United-Airlines</link>

		<pubDate>Fri, 08 Jan 2021 02:23:20 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/United-Airlines</guid>

		<description>
	

UNITED&#38;nbsp;

Identity &#38;amp; Branding Redesign Concept logo and identity system for United Airlines,

a historic airline company.&#38;nbsp;

Spring 2020&#38;nbsp;
	

&#60;img width="1155" height="668" width_o="1155" height_o="668" data-src="https://freight.cargo.site/t/original/i/b4abb97ada9ee011ba2b47fc4c37dcbd0ba9e2930e230a0ef1bd22814c93d4c9/united-logo-05.png" data-mid="94414629" border="0"  src="https://freight.cargo.site/w/1000/i/b4abb97ada9ee011ba2b47fc4c37dcbd0ba9e2930e230a0ef1bd22814c93d4c9/united-logo-05.png" /&#62;


&#60;img width="1155" height="668" width_o="1155" height_o="668" data-src="https://freight.cargo.site/t/original/i/b4abb97ada9ee011ba2b47fc4c37dcbd0ba9e2930e230a0ef1bd22814c93d4c9/united-logo-05.png" data-mid="94414629" border="0"  src="https://freight.cargo.site/w/1000/i/b4abb97ada9ee011ba2b47fc4c37dcbd0ba9e2930e230a0ef1bd22814c93d4c9/united-logo-05.png" /&#62;

	
The Logo
The new logo honors United’s rich visual history, while looking forward towards the future. The design is modern and sleek,
and easily communicates a sense of strength, solidarity, and connectivity due to its use of bold colors, durable form, and unified shapes.


The TypographyThe typeface is a bold, stylized sans-serif, which personifies aviation and a forward thinking mentality.


	Color PaletteColors include reds and blues, which have been historically
associated with United’s long standing visual history.


&#60;img width="1154" height="596" width_o="1154" height_o="596" data-src="https://freight.cargo.site/t/original/i/0718d50244a202fb88bfcb143d27b72f11df2db863e0dfbdb2c219ab7808f0a9/united-colors-with-codes-08.jpg" data-mid="94421129" border="0"  src="https://freight.cargo.site/w/1000/i/0718d50244a202fb88bfcb143d27b72f11df2db863e0dfbdb2c219ab7808f0a9/united-colors-with-codes-08.jpg" /&#62;


	Branding
The logo’s bright colors and abstract aviation shapes can be applied to many airline related assets to cement United in the minds of consumers.


&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/aab277a1aa0bbae91c7e6aa36712af90973126c6da7ca406df9b29c8383c2489/Baggage-Ticket-Mockup-v.2-01.png" data-mid="94421198" border="0"  src="https://freight.cargo.site/w/1000/i/aab277a1aa0bbae91c7e6aa36712af90973126c6da7ca406df9b29c8383c2489/Baggage-Ticket-Mockup-v.2-01.png" /&#62;
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/d4833a09c00ed09d1b87276c0126594d4cc084bc9c77d2f10892670e129f9174/Cart-Mockup.jpg" data-mid="94421199" border="0"  src="https://freight.cargo.site/w/1000/i/d4833a09c00ed09d1b87276c0126594d4cc084bc9c77d2f10892670e129f9174/Cart-Mockup.jpg" /&#62;
&#60;img width="5000" height="3337" width_o="5000" height_o="3337" data-src="https://freight.cargo.site/t/original/i/b1b756529e053bc27ff530e7ed0b2868d58404254c00b8f3dd7594a636a6344f/Airport-Sign-v.3.jpg" data-mid="94421197" border="0"  src="https://freight.cargo.site/w/1000/i/b1b756529e053bc27ff530e7ed0b2868d58404254c00b8f3dd7594a636a6344f/Airport-Sign-v.3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Psychiatric Conference Poster</title>
				
		<link>https://zacharybard.cargo.site/Psychiatric-Conference-Poster</link>

		<pubDate>Sat, 26 Dec 2020 21:33:18 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Psychiatric-Conference-Poster</guid>

		<description>
	

PSYCHIATRIC CONFERENCE POSTER


Bipolar Disorder Illustration and Poster

Concept medical poster for a psychiatric conference focused on the topic of bipolar disorder. The design includes a custom illustration which depicts a fractured face expressing great swells of different emotions, to try and visually capture and communicate the feelings of someone suffering from this disorder. It is branded it to take place on the University of Pennsylvania's campus, because of my love for Philadelphia. 

Winter 2019&#38;nbsp;

	
&#60;img width="1387" height="1958" width_o="1387" height_o="1958" data-src="https://freight.cargo.site/t/original/i/86e66d7ed644b26b701b61d5906be54219556fd90d66a7fbb1c44cfa52dbe8ff/poster-mockup-2.png" data-mid="94287922" border="0"  src="https://freight.cargo.site/w/1000/i/86e66d7ed644b26b701b61d5906be54219556fd90d66a7fbb1c44cfa52dbe8ff/poster-mockup-2.png" /&#62;


&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/3701a68eeedbe456d9f101aaab4d0bc21c225cf748080adbcafb4046c78a6ed3/poster-mockup.jpg" data-mid="93134685" border="0"  src="https://freight.cargo.site/w/1000/i/3701a68eeedbe456d9f101aaab4d0bc21c225cf748080adbcafb4046c78a6ed3/poster-mockup.jpg" /&#62;

&#60;img width="1015" height="256" width_o="1015" height_o="256" data-src="https://freight.cargo.site/t/original/i/8bc163af2e248d3294b5d4ddfe7e446bae2d998e04de45ac704221d3587c3f25/Poster-Close-Up_8.jpg" data-mid="93133992" border="0"  src="https://freight.cargo.site/w/1000/i/8bc163af2e248d3294b5d4ddfe7e446bae2d998e04de45ac704221d3587c3f25/Poster-Close-Up_8.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Venture Outdoor Gear</title>
				
		<link>https://zacharybard.cargo.site/Venture-Outdoor-Gear</link>

		<pubDate>Sun, 10 Jan 2021 17:47:54 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Venture-Outdoor-Gear</guid>

		<description>
	

VENTURE

Identity, Branding, and UX/UI DesignConcept identity system and app UX/UI for Venture, an outdoor gear supply store
 for people who want
to experience a broad life of outdoor exploration and adventure, in the highest quality
gear possible. Venture’s target demographic is men and women in their early 20’s to mid 40’s, living in the
Northeast US region. Ideally, they identify as
nature loving, habitat conserving,
adrenaline seeking people. 
Folks who try to live a healthy and environmentally conscious lifestyle, and
who make life choices based on preserving Mother Nature.

Spring 2020&#38;nbsp;
	

&#60;img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/02d3bc36fb837be06ba3bfd4b873000f2950aac00242c23d9f6ae279b72a4cda/venture-logo_FINAL-LOGO.png" data-mid="94576684" border="0"  src="https://freight.cargo.site/w/1000/i/02d3bc36fb837be06ba3bfd4b873000f2950aac00242c23d9f6ae279b72a4cda/venture-logo_FINAL-LOGO.png" /&#62;


&#60;img width="1501" height="1501" width_o="1501" height_o="1501" data-src="https://freight.cargo.site/t/original/i/02d3bc36fb837be06ba3bfd4b873000f2950aac00242c23d9f6ae279b72a4cda/venture-logo_FINAL-LOGO.png" data-mid="94576684" border="0"  src="https://freight.cargo.site/w/1000/i/02d3bc36fb837be06ba3bfd4b873000f2950aac00242c23d9f6ae279b72a4cda/venture-logo_FINAL-LOGO.png" /&#62;

	
The Logo


Key descriptors for the tone of the logo include
earthy, adventurous, natural, welcoming, and
overall something that displays a sense of community, and outdoor spirit. This is acheived by the use of three abstract shapes which communicate a range of imagery and meanings. One could interpret them as magnificent mountain peaks, a tent staked up in the wilderness, a North pointing compass, or even more personally as an individual basking in the glory of the great outdoors.&#38;nbsp;


The Typography

The main type is a welcoming earthy orange set in a bold lowecase sans-serif, which personifies adventure and captures the fun wonderous spirit of Venture’s
retail space. It is coupled with a bold, sans-serif typeface in 

deep forest green

to round out the whole design.


Color PaletteColors include earthy tones of green, yellow, and orange in reference to nature, and to support the idea of outdoor exploration and adventure.


&#60;img width="1201" height="601" width_o="1201" height_o="601" data-src="https://freight.cargo.site/t/original/i/e717661dc8f9e3ef4dbec1b8f805f89f50559f9f627d3d52a9cbbbc6990e8cf5/color-palette-28-28.jpg" data-mid="94583476" border="0"  src="https://freight.cargo.site/w/1000/i/e717661dc8f9e3ef4dbec1b8f805f89f50559f9f627d3d52a9cbbbc6990e8cf5/color-palette-28-28.jpg" /&#62;


	Branding
Venture’s logo can be adapted and applied to natural wood cut signage, upcycled tote bags with different natural themes for shopping, and many more retail assets to communicate the brand’s love of the environment and their promise to deliver only the highest quality outdoor gear.


&#60;img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/0771cfa40c435bf34f9ecef9bc0eba36c33a8ca7df4fa8ae241ed90291920848/venture-storefront-mockup-alternate-version.jpg" data-mid="94583942" border="0"  src="https://freight.cargo.site/w/1000/i/0771cfa40c435bf34f9ecef9bc0eba36c33a8ca7df4fa8ae241ed90291920848/venture-storefront-mockup-alternate-version.jpg" /&#62;
&#60;img width="5800" height="5200" width_o="5800" height_o="5200" data-src="https://freight.cargo.site/t/original/i/9817c6c0449632dafc42bf19790d3e68f5d1518adefc13d01e61e923f136b324/tote-1-COMPRESSED.jpg" data-mid="94584386" border="0"  src="https://freight.cargo.site/w/1000/i/9817c6c0449632dafc42bf19790d3e68f5d1518adefc13d01e61e923f136b324/tote-1-COMPRESSED.jpg" /&#62;
&#60;img width="5800" height="5200" width_o="5800" height_o="5200" data-src="https://freight.cargo.site/t/original/i/39798b24c44aa618f45435edd505d0a733c7fef573cd64c7d83616c800b1ea0f/tote-2-COMPRESSED.jpg" data-mid="94584396" border="0"  src="https://freight.cargo.site/w/1000/i/39798b24c44aa618f45435edd505d0a733c7fef573cd64c7d83616c800b1ea0f/tote-2-COMPRESSED.jpg" /&#62;


UX/UI for Venture AppIn the spirit of outdoor exploration, Venture’s “Adventure Map” section of their app provides a unique way for users to discover where their favorite activities are located around them. This feature of the app displays everything from hiking trails and campgrounds, to snowboarding slopes, to biking paths, and any other outdoor recreational hotspot that interests the user on an interactive map. This provides Venture with a competative edge, by offering users an easy way to find spots where they can put their new outdoor gear to the test. Below is a recording of the prototyped app. In addition, these are the icons designed to fit the look and feel of both Venture, and their app.


&#60;img width="3301" height="2551" width_o="3301" height_o="2551" data-src="https://freight.cargo.site/t/original/i/ad9d601e138def592ece2cf3cc219203c8797acb0561d613f5311344813982dc/Venture-UX-UI--Icons-31.jpg" data-mid="94865225" border="0"  src="https://freight.cargo.site/w/1000/i/ad9d601e138def592ece2cf3cc219203c8797acb0561d613f5311344813982dc/Venture-UX-UI--Icons-31.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Typographic Timeline</title>
				
		<link>https://zacharybard.cargo.site/Typographic-Timeline</link>

		<pubDate>Sun, 10 Jan 2021 20:46:24 +0000</pubDate>

		<dc:creator>Zachary Bard Portfolio</dc:creator>

		<guid isPermaLink="true">https://zacharybard.cargo.site/Typographic-Timeline</guid>

		<description>
	

TYPOGRAPHIC TIMELINE

Josef Müller-Brockmann 

Typographic timeline about the history of Josef Müller-Brockmann, a Swiss graphic designer and teacher, and his interactions with the Swiss Design style. Influenced by the Swiss Style, this timeline was constructed on a grid, designed in a sans-serif typeface, and follows an asymmetrical axial layout.

Fall 2020

	
&#60;img width="1950" height="2700" width_o="1950" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8546a6b70fc00f23733b711b0e07c166436674f978d173fc5d898c631d4fc614/timeline-poster-v.2.png" data-mid="94597845" border="0"  src="https://freight.cargo.site/w/1000/i/8546a6b70fc00f23733b711b0e07c166436674f978d173fc5d898c631d4fc614/timeline-poster-v.2.png" /&#62;


&#60;img width="1950" height="2700" width_o="1950" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8546a6b70fc00f23733b711b0e07c166436674f978d173fc5d898c631d4fc614/timeline-poster-v.2.png" data-mid="94597845" border="0"  src="https://freight.cargo.site/w/1000/i/8546a6b70fc00f23733b711b0e07c166436674f978d173fc5d898c631d4fc614/timeline-poster-v.2.png" /&#62;
&#60;img width="4657" height="2600" width_o="4657" height_o="2600" data-src="https://freight.cargo.site/t/original/i/5e138736ed95cf0ce6dbf795c3db2c56ca1aa4602a9678a03ce4bcc00689e732/zoom-sections-01.jpg" data-mid="94598881" border="0"  src="https://freight.cargo.site/w/1000/i/5e138736ed95cf0ce6dbf795c3db2c56ca1aa4602a9678a03ce4bcc00689e732/zoom-sections-01.jpg" /&#62;
&#60;img width="4973" height="4394" width_o="4973" height_o="4394" data-src="https://freight.cargo.site/t/original/i/4a3e71bb9bc9c85d8aad2f31f659e1f5b3ad7e1c116eaff7a3f53ce7e9135a73/zoom-sections-03.jpg" data-mid="94598884" border="0"  src="https://freight.cargo.site/w/1000/i/4a3e71bb9bc9c85d8aad2f31f659e1f5b3ad7e1c116eaff7a3f53ce7e9135a73/zoom-sections-03.jpg" /&#62;


</description>
		
	</item>
		
	</channel>
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